Reporting to the Digital Marketing Manager and Creative Deputy Director, the PR Strategist strengthens Random Acts’ external presence through strategic storytelling and mission-driven newsletter communications. This role focuses on deepening audience engagement, strengthening donor relationships and expanding our community through compelling, values-aligned content. This role requires about 2 hours of commitment per week.
Responsibilities:
- Develop and oversee the strategic direction of Random Acts’ newsletter content, ensuring alignment with organizational priorities and campaigns.
- Identify and curate impactful stories that highlight Random Acts’ mission, community impact and ongoing initiatives.
- Define newsletter themes, narrative flow and mission-driven calls-to-action that encourages meaningful engagement.
- Monitor and analyze open rates, click-through rates and subscriber behavior to access content effectiveness.
- Translate performance insights into actionable recommendations to improve engagement, retention and conversion.
- Continuously refine content structure, storytelling approach and distribution timing based on data and audience feedback.
- Develop and execute sustainable strategies to grow an engaged newsletter audience.
- Collaborate with Writing and Digital Marketing teams to ensure strategic alignment and cohesive messaging.
- Ensure messaging consistency and brand alignment.
- Attend regular staff and departmental meetings.
Desired Qualifications and Skills:
- Enthusiasm and commitment to the objectives of Random Acts.
- Experience in PR, non-profit communications, editorial planning or content marketing.
- Strong storytelling skills with the ability to structure narratives that inspire action and community engagement.
- Experience with email marketing tools and performance analytics.
- Ability to interpret engagement metrics and translate them into actionable improvements.
- Strategic and data-driven mindset with a continuous optimization approach.
- Strong written and verbal communication skills in English.
Note: This job description is intended to provide a general overview of the requirements of the position. It is not an exhaustive list of all duties, responsibilities, and qualifications. Random Acts reserves the right to amend and change responsibilities to meet organizational needs as necessary.
This role requires remote working. Applicants must have regular and reliable access to the internet, as well as the motivation to dedicate their time to the organization.
Random Acts is committed to a diverse and inclusive workplace. Random Acts is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
If you are interested in this position, please read the job description carefully before applying for this unpaid volunteer role. You must include a resume when applying for this position.
